Launching Q1 2027

One app.
Your whole
fitness picture.

Tally tells you exactly what to do today — workout, nutrition, and recovery, unified by adaptive AI. No app stack. No guesswork. No shame.

Join the Waitlist See the problem we're solving →
Fitness app market by 2033
0B
Users quit within 30 days
0%
Apps the avg user juggles
3–4
Our target retention at day 30
>30%
Market size $10.6B in 2024
MyFitnessPal 200M registered users
Strava 150M users · growing 2M/mo
Fitness app downloads 5B+ in 2025
Industry day-30 retention 8.5%
Tally target retention >30%
Seed round target $500K
Year 1 ARR target $6M
Market size $10.6B in 2024
MyFitnessPal 200M registered users
Strava 150M users · growing 2M/mo
Fitness app downloads 5B+ in 2025
Industry day-30 retention 8.5%
Tally target retention >30%
Seed round target $500K
Year 1 ARR target $6M

The Problem

The market is crowded.
And broken.

Every top app owns one lane. None of them talk to each other. Users end up managing a fragmented stack — and quitting when the guilt kicks in.

01
Fragmentation
Strava tracks your run. MyFitnessPal logs your food. WHOOP monitors your sleep. None of this data connects. You're left to make sense of it alone.
02
Shame mechanics
Missed a streak? Logged too many calories? Apps punish gaps instead of building resilience. Research shows this triggers guilt, avoidance, and dropout.
03
No real AI
Most "AI coaches" are motivational quotes on a timer. They don't know you're under-fuelled, under-slept, or overdue for a rest day. Tally does.
04
Decision fatigue
Apps present libraries. They don't answer the only question that matters every morning: what should I actually do today?

The Solution

Built around
your whole life.

Four pillars that share data in real time, so every recommendation is genuinely personal.

Adaptive AI Coach
Core
Adjusts volume, intensity, and modality daily based on HRV, sleep, nutrition, and soreness — not a preset calendar.
Integrated Nutrition
Core
Barcode, photo, and voice logging. Your food data feeds directly into today's training recommendation.
Recovery Scoring
Core
A readiness score every morning using Apple Watch, Garmin, Oura, or WHOOP data. Tells you when to push and when to back off.
No-Shame Design
Philosophy
No streaks. No calorie guilt. Progress is measured in consistency trends over time, not daily perfection scores.
Beginner Pathway
Access
Structured onboarding for users with no gym experience. Removes the barrier every other app ignores.
Today's Readiness — Thu 18 Jun
84
Ready to push.
Sleep
7.4h
HRV
+12%
Protein
78%
Recommendation
Lower body strength, moderate volume. Hit your protein target before training — you're 34g short from yesterday.

Competitive Landscape

Everyone owns
one lane.

The top five apps each solve one problem well. Tally solves all of them together.

AppWorkoutNutritionRecoveryAdaptive AINo-shame design
Strava Cardio only None None No No
MyFitnessPal Basic Best in class None No No
Nike Training Club Strong library None None No Partial
Peloton Live classes None None No No
Apple Fitness+ Good variety None Basic No Partial
Tally Adaptive Integrated First-class Yes Yes

Pricing

Simple.
Fair.

Free to start. One upgrade for everything. No feature gates, no upsells.

Free
$0
Basic workout logging, 7-day AI trial, wearable sync. Start here — no card required.
Pro — Most Popular
$9.99/mo
Full adaptive AI coaching, nutrition tracking, recovery scoring, and no-shame progress dashboard. Everything, unlocked.
Annual
$79/yr
Same as Pro. Two months free. Best value for users who are serious about the long game.